This page has a ton of good free information about SEO. To dive deeper, contact me by email (click here) or by phone at 208-860-9863 for a free 15 minute consultation or free analysis of your website.
Free Basic SEO All Website Owners Should Know:
Due to the great sensitivity of Google, there are many pieces of free information I can share with you as a website owner. I’ve been doing SEO for 11 years. I will try to tell you everything that I can. If you want to dive deeper, ask me about a free in-depth analysis by emailing me.
Panda and Duplicate Content: One regular update (Google Panda update) is about duplicate content. What you need to know is that duplicate content is when you put content on your site that either already appears somewhere on the web or somewhere on your own site. Never, never use duplicate content. Not even a couple of sentences. For example, if one auto-glass company likes the text on a site that is from across the country and decides to use some of the same sentences, they are using duplicate content. If their competitor produces 100% clean and fresh content, the competitor with fresh content will outrank the competitor with copied (duplicate) content. Duplicate content is so bad that if you cope several pages worth of text from another site, it can actually kill your site in the search engines if Google sees it (Google almost erases the site from the search results!) It happens all the time. Always keep your content original and fresh.
Penguin and Backlinks: Another update is Google Penguin and it is about links from other sites to yours (backlinks). When another site places a link on it’s site towards yours (a web clickable hyperlink) it is a vote that they like your site. Google uses these to assess strength and moves you up if you have a lot of backlinks. It is really important to have clean natural backlinks. A backlink is a link from another site to yours whether that link is harmful or helpful. Spammy backlinks are harmful and sometimes are acquired accidentally. They can be a big issue. All backlinks should be absolutely natural and should never by bought, negotiated, or exchanged. Google penalizes heavily for non-natural backlinks. Just ignore all link exchanges and backlink negotiations and worry about providing an over-the-top user experience. To be certain you can also have me do a free analysis.
Hummingbird and Spelling: Another update is Google Hummingbird, which includes spelling and grammar. It is very important to use perfect spelling and grammar, as well as to provide excellent helpful content (text) on your site. Also, never stuff search terms that you want to rank for (keywords) into your content. I will talk about this more later. Keywords are the search terms that you want to come up for when other people use the search engines. Some people used to stuff the keywords into their content several times. Now with Hummingbird this is not necessary. Once is enough. For example, if a shoe store’s Title Tag is “Running and Walking Shoes” for their home page, then they only need to say the words “running shoes” and “walking shoes” once in the body of their home page. Once is plenty!
Never Trick! With all updates, you’re OK if you never try to trick Google even a little bit. No hidden text. No stretching the keywords. No trying to hide something. No acquiring backlinks. No doing your own reviews. Just don’t trick and provide your user with very, very valuable information and you will be good.
Use the keywords in your title tag. Search for “SEO Title Tag” to learn more and find out how to change your own. Learn about your title tag. If you’re in WordPress, do a search for “how to change the title tag in WordPress”. A good WordPress plugin is “All In One SEO”. Do some research on your title tags. They are very important. A final title tag (which should be thought about deeply) might look like “Running and Walking Shoes in our Boise Store”, just for example. That example is for a local site’s page that is all about running shoes and walking shoes. Note each page is separate. Your keywords (always 1 or 2 per page) are different for your home page than they are for your “Services” page or “About Us” page.
Use keywords in your Meta Description Tag. Do a search for “Meta Description Tag SEO” or if you are in WordPress “How to Change the Meta Description tag in WordPress”. Again, “All In One SEO” is a good plugin in WordPress. If you are in another type of site (Joomla, Wix) just research how to do all this in your system. Call me if you get stuck.
Add the keywords once to your content. Just once. Stick to one to two keywords per page and if you are a local site be sure and put your city in your title tag, meta description tag, and textual content of the page. Remember each page’s title tags and meta description tag are separate from every other page. Each page has separate on-site SEO.
I offer a complete free analysis of your website if you would like to know even more. Here’s the things I cover:
1. On-Site SEO Analysis and Keywords I will use my tools to analyze the keyword (search terms you want to rank for) performance of your site along with how well each of your main pages’ SEO is done. As always, I give you suggestions as to what you could do yourself and, if appropriate, what I could do above and beyond what you would be able to do. For example, if you’ve got keywords in the wrong place, that are inappropriate, or that don’t matter in the search results I will honestly tell you up front for free. I will help you do a lot for free. If it’s bad and I know how to fix it and I think my fees would be made back with sales over time, I will offer to do work for you. But I’m all about offering solutions for free too. I’m very open, honest, and helpful.
2. Backlink Analysis I analyze the sites linking to you, which is a big part of site strength. I let you know how you’re doing there and I especially let you know if you’ve got anything bad going on. Sometimes people pick up bad backlinks because of an accident or mistake. It can happen to anyone. It’s important to regularly look and make sure your backlink profile (list of people linking to you) is completely clean.
3. Content Recommendations I analyze the content, articles, video, etc. of the site and give you useful suggestions, both of what you can do and how I can help (if I can). I talk to you about who it would be best to write or shoot your content. I tell you what I see you writing about. I tell you what form I think would be best (usually video or text). Content is the most important part of the site so I spend some time on this. I also analyze your current content for performance.
4. Further Update Flags I look for any further flags to let you know about that could be a problem with Google updates. Better safe than sorry. One bad flag can kill a site these days so this is very important. Example flags are bad backlinks, duplicate content, accidentally hidden text, and lots of keywords in the wrong place or added very wrong.
5. Mobile I let you know how you perform for mobile if you need to know. I tell you what you can do to make the very important switch to a mobile friendly site.
6. Local If you have a local site, I analyze your citations, the local directories that have added you. This is very important for local sites. I explain in detail in the analysis. Citations, or local directory listings, are important for local SEO so I give you a full workup on this.
7. Design I give you design suggestions, and tell you where to go to inexpensively improve it. I do web design too.
8. Social Media I analyze your social media presence, give you free suggestions, and let you know how I could help if I can help. I especially spend some time assessing the SEO of your Facebook page.
Contact me by email (click here) or by phone at 208-860-9863 to get started.